About
We create products that empower people to be confident in their own skin.
Because being beautiful should be effortless. A natural feeling of freedom.
History
Born out the love for our country’s natural resources that lie within and built on the foundation of sharing it, we’ve created a company that, in its essence, is truly Canadian. After years of research, development, refinement and tons of coffee, we’ve finally perfected an intricate combination to maximize the power and efficiency of Canada’s very own glacial oceanic clay, to be able to give our customers that all-natural look without the all-tiring work.
Mission
In harmony with nature, we maintain the integrity of earth’s elements to ensure the purity of our products, to empower our customers to feel confident in their own skin and inspire them to be their best selves.
Vision
To bring pride and recognition to our country by sharing it’s precious resources with the world.
Values
We take pride in our country and its precious natural resources, championing its growth and wellbeing.
We are active contributors to our community - sharing, growing and giving back where we can.
We care deeply about our environment and preserving our precious resources for a better tomorrow.
We ‘re inspired by integrity, being fair to our people and the community that we serve.
We celebrate diversity of culture and experiences, creating an inclusive environment for all to thrive in.
We put creativity at the forefront of our company and determination as the backbone supporting it,
enabling our people to do their best work.
We strive to empower confidence in our customers through our products and service.